Sutori
The voice of today's customer
In a nutshell, Sutori is a place where customers can rate companies, share experiences, build consensus and reach companies to affect positive change.
Here’s how it works . . .
On Sutori, you can rate companies by posting stories about your experiences with them.
Each story is accompanied by a “goodwill rating”, which contributes to the goodwill meter—an aggregated view of how the Sutori community feels about each company.
When other users read your story, they have the option of leaving a comment or voting to agree or disagree with you.
To reflect the power of consensus, stories with many “agree” votes have a stronger impact on the goodwill meter. Similarly, stories with many “disagree” votes have less of an impact.
In addition to a centralized goodwill meter where companies can track how customers feel about them and why, Sutori also includes a mechanism whereby companies can post official responses to any story.
